The more you understand about the opposite sex and yourself the easier it becomes for you to communicate yourself in the best possible light to others, which will automatically make you more attractive (In this context I mean both verbal and non-verbal communication). The way I like to understand this is that it is very important for us to understand how others interpret what and how we are communicating.

And the better you become at communicating yourself in a way that takes in consideration how others may also interpret you, the more successful you will automatically become in dating also. So in this context, as you said “pick-up artists” or “social artists” have developed their ability to modify their own behavior in a way that takes in consideration on what their date may potentially see as attractive.

As you said it is very easy to use this type of knowledge unscrupulously also. I still remember, my first thoughts ten years ago when I read and started applying the ideas of one of my mentor’s books: “Mars & Venus on a Date”. I thought, wow, this is so interesting; understanding more about women and what women see attractive in a man will automatically make me a better date. And the funny thought that followed was: “I don’t want to share this information with anyone so that only I will have this advantage over other guys ☺”.

Now the hard part I think is this: while it is very easy to modify your behavior to have someone artificially like you or be attracted to you, I think it is much harder to learn to be your fully authentic self while also applying the knowledge and skills to communicate who you are in the best possible light to others. I think the more you are able to communicate in a honest and purposeful way, yet taking in consideration how others may interpret you, the better relationships you will have in your life.

However, as a “social artist,” my creative partner Lance and I both believe that chemistry can be both measured and cultivated.  In fact, this is precisely what is at work with those “pick-up artists” who make attraction seem so easy.  Most people are so unskilled at relationship management they have to wait until they meet someone who they have chemistry with, without even having to try.  Those relationships are actually few and far between.  ”Pick-up artists” or “social artists,” on the other hand, have developed the ability to gauge initial chemistry very quickly and modify their own behavior in order to cultivate it, often very quickly – so quickly that it seems automatic and effortless to the other person.

Obviously that type of skill is very easy to use unscrupulously.  However, it is also a key component of successful relationship management among those who are looking for “the one.”  It opens up your possibilities immensely!